Incorporating consumer experience to the brand’s story is what experiential marketing is all about. Creating an authentic and personalized experience has proven that VR/AR can add huge value. With the growth of 360-degree videos on platforms like Facebook and YouTube in 2016, it has highlighted demand for experiential consumer engagement online. Not only can brands engage with people during events, they can now connect with their audiences post-event, continuing the journey of their brand’s ideologies. Discover how utilizing this new technology will help create an experiential-driven strategy.
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