When you hear the words “artificial intelligence” (AI) you may imagine a robot that has a mind of its own and can independently do things like a human would. Now, it’s more common we see one vacuuming our floors or beating us at chess.
AI is impacting the digital marketing world as well. With the massive amounts of raw data that exists in today’s digital world, we may soon be able to depend on AI to help us interpret that data and turn it into quality information to improve SEO better than a human can. AI utilizes a “deep learning” technique to differentiate between a “good” and “bad” site. What does this mean for marketers? The need for quality sites with useful content to attract readers is more important than ever.
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