Mobile usage is rapidly increasing every year. Now, more than half of online traffic is from mobile devices and mobile apps. Ecommerce sites are optimizing their digital storefront on mobile to cater to the 80% of consumers that use their smartphones to shop.
There are many variables that go into mobile marketing and it can be difficult to keep up. This article dives into three best practices for mobile marketing that can be implemented by any industry.
Read the full article at: www.blog.marketo.com