While focus groups can sometimes be useful, giving you a sense of how your brand resonates in the market as a whole. They often provide insight to usability, overall experience, and more. Other times, there may be issues with generalization or a gap between people say they’ll do and what they actually do. The sample group may not be a good representation of your actual customers, whereas a random sampling of your engaged mobile customers has a much higher chance of being less biased. Luckily, mobile technology enables us to avoid the pitfalls of focus groups. See how you’re able to collect feedback that you can trust that reflects your customer base on a whole.
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