The importance of micro-moments: The mobile customer journey

Mobile. As advertisers, we hear about the rate at which it’s growing everyday. But it’s important to know, consumers aren’t necessarily replacing desktop with mobile consumption. Rather, they’re using mobile to address their immediate needs, which creates an opportunity for marketers to meet them during those micro-moments. To better understand our audience and what they’re thinking, feeling and doing along their journey, we map their experience to identify those micro-moments when consumers are most apt to convert.

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