With the rise of VR/AR technology, Snapchat is trying to stay ahead of the curve by finding new strategies to provide an interactive, fun way of connecting to consumers and advertisers. Implementing filters as sponsored ad placements has been successful at entertaining the user, the recipient and performing well for advertisers.
Snapchat is an innovative company that continues to find new ways to keep people on their toes by adding features that users, and now marketers, can’t resist. Read more about what features are in the process of implementation and how it can benefit your business.
Read the full article at: www.businessinsider.com