Stay Ahead Of Content Marketing Trends This Year

Creating a connection with consumers through digital advertising can be challenging, especially in a world where your audience can so easily click away from your promotions. The use of Facebook Live, endorsements from social media stars, and constructing engaging visuals all create an interactive experience for your audience that builds brand awareness and recognition. This […]

4 Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits

Creating an effective cause campaign can increase brand awareness, improve brand image and lead to a following of loyal customers. As millennials continue to grow in purchasing power, it makes sense to shift marketing strategies to accommodate their buying patterns through an increase in promoted social responsibility and community involvement. Partnering with a cause or […]

How Artificial Intelligence Drives PPC Automation

Starting by clarifying key buzzwords that are in the realm of artificial intelligence, this article dives deeper into the levels of pay-per-click automation. Understanding the capabilities of the systems we’re relying on will help AI to successfully rule PPC account management. Learn more about how a proper AI set up can bring you success, while other campaigns […]

The Power of Creative Nuance

Narrow, niche audiences can be very useful in some marketing strategies. There are methods to target niche groups within a broad target base that can be more effective – creative optimization and targeting. Broad targeting can increase your ROI. Often times, there are strength in numbers.  This article shows examples where marketing to a wider audience has […]

SEO in 2017: Mobile Optimization as a Competitive Advantage

One of Google’s main focus for 2017 is mobile optimization. A statistic from Google’s promotional materials claim that “people are five times more likely to leave a site if it isn’t mobile-friendly”. In order to shift the focus from desktop to mobile, Google wants to delight mobile users to improve engagement and on-page ranking factors. This […]