Mapping Keywords to the Buyer Journey in SEO

Keyword research is reported to be one of the most important steps in SEO strategy, however many find this to be quite challenging. Linking keywords to the buying cycle, content, personas and exploring the ways in which customers are asking questions can lead to a significant increase in organic traffic. Discover the most effective methods for integrating keyword mapping into your SEO game plan with this article from Search Engine Land.

Read the full article here: www.searchengineland.com 

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