Harnessing the Era of the Distracted Viewer

Four strategies that marketers can use to reel in, engage and sell more to today’s distracted media-consuming viewers.

The distracted millennial viewer isn’t necessarily harmful for marketers. It encourages marketers to produce seamless, integrated messaging across platforms that complement each other. More work for us? Maybe. But more opportunities to reach a large audience in a timely and appropriate manner as well. 

Read the full article at: www.adweek.com