The average smartphone user downloads at least one app per month, but 30 days after the installation date, only 6% of people who downloaded an app are still active. From there, even less are willing to spend money in the app or take other actions that the developers encourage, creating a challenge for brands to maintain user engagement.
Facebook is in the process of launching a product that will help combat this issue. Advertisers will be able to target users who will be most likely to complete specific call-to-actions. Read this article to learn more about what’s in store.
Read the full article at: www.techcrunch.com