Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

The average smartphone user downloads at least one app per month, but 30 days after the installation date, only 6% of people who downloaded an app are still active. From there, even less are willing to spend money in the app or take other actions that the developers encourage, creating a challenge for brands to maintain user engagement.

Facebook is in the process of launching a product that will help combat this issue. Advertisers will be able to target users who will be most likely to complete specific call-to-actions. Read this article to learn more about what’s in store.

Read the full article at: www.techcrunch.com