Just like almost everything in our industry, customer service has greatly evolved. Now, customers can see through a sales pitch or any scripted verses. People want to interact with a personable representative rather than a robot on autopilot. It’s not about entertaining a customer during one transaction anymore. The customer experience revolves around making your brand memorable to build loyalty. Read this article to learn how to keep your brand on the top of your prospect’s mind.
Read the full article at: www.salesforce.com