The huge amount of data we generate is a mixed blessing. It gives us better insight into human behavior, but it’s also a lot more stuff to sort through. For helping us wade through our data, and make better use of it, we’ll turn to AI (artificial intelligence) for things as complicated as
See these? Red flags.
Just like almost everything in our industry, customer service has greatly evolved. Now, customers can see through a sales pitch or any scripted verses. People want to interact with a personable representative rather than a robot on autopilot. It’s not about entertaining a customer during one transaction anymore. The customer experience revolves around making your […]
On-page SEO doesn’t have to be difficult. In this guide I’ll show you actionable strategies you can use to get more search engine traffic.
With dozens of retargeting options available, the question is no longer whether to use retargeting? Rather, what is the best way to use retargeting?
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
Virtual Reality is going mainstream. Here’s what marketers need to know about this game-changing technology.
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
Follow the lead of Microsoft, MIT, and others, and ask more questions, writes author Warren Berger.
Four strategies that marketers can use to reel in, engage and sell more to today’s distracted media-consuming viewers.