Creating an effective cause campaign can increase brand awareness, improve brand image and lead to a following of loyal customers. As millennials continue to grow in purchasing power, it makes sense to shift marketing strategies to accommodate their buying patterns through an increase in promoted social responsibility and community involvement. Partnering with a cause or nonprofit organizations can create devoted customers and an increase in revenue when done correctly. Ensuring your company has a long-term commitment to the cause and that there is a clear connection between both parties is a crucial piece in creating a successful campaign.
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