The Power of Creative Nuance

Narrow, niche audiences can be very useful in some marketing strategies. There are methods to target niche groups within a broad target base that can be more effective – creative optimization and targeting. Broad targeting can increase your ROI. Often times, there are strength in numbers.  This article shows examples where marketing to a wider audience has […]

SEO in 2017: Mobile Optimization as a Competitive Advantage

One of Google’s main focus for 2017 is mobile optimization. A statistic from Google’s promotional materials claim that “people are five times more likely to leave a site if it isn’t mobile-friendly”. In order to shift the focus from desktop to mobile, Google wants to delight mobile users to improve engagement and on-page ranking factors. This […]